HW 4: Option 1; "The Voice of The Harley-Davidson Customer"

For this blog exercise, I researched the website for Harley-Davidson motorcycles via the Google search engine. The pages that mention the motor cycle company on Kline and Burstein's Blog! Is 106 and 111 through 113. The official Harley-Davidson website portrays that their motorcycles are far greater than just a machine. When you ride a Harley, "It's not a ride. It's a way of life." The image that first appears when you open the site displays a scene deep in a forested area surrounded by a picture perfect rugged environment. Owning a Harley gives you an experience like nothing else. "Riding is about more than freedom and adventure. It's about a heightening of the senses." If you are a Harley-Davidson owner, you can explore the road world in a way that a regular person driving a car couldn’t. You are placed in a special category with other riders that share the same unique pleasure. This website depicts that a motorcycle is not just another mode of transportation. You are completely submerged in the wilderness and all of your senses are engaged and sensitive to everything around you. If you are a dedicated owner of a precious Harley-Davidson, then you can register to get up to date e-mails regarding the motorcycle company. I found this information on the Harley-Davidson site, https://www.harley-davidson.com/. I found the site was very helpful if I was interested in purchasing a Harley; you can locate a dealer, rent a Harley, or get “rider education” pertaining to different aspects of riding. The Harley-Davidson website does a superb job of getting a specific image to their customers and their execution of this is flawless. If I were in the market to buy a motorcycle, I would definitely be interested in checking out Harley-Davidson’s just by what I have seen of their website. What this website does that Blog! explains is that to get customers and return buyers, your website and company has to create a quality product as well as a emotional response to keep the customers coming back for more. Clearly, the Harley-Davidson company has been very successful and will continue to be if they listen to what their customers want and respond appropriately and advertise in a strategic way.